MyMarket helps the company understand the characteristics of the target market, providing targeted and in-depth information on the main trends and dynamics of each sector.
Facing international markets means going into unknown contexts, with business dynamics that are new, different from the experiences made on the national territory. A successful strategy must rely on the awareness of the company’s competitive advantages and on the knowledge of the reference context. MyMarket explores a market in detail, starting from the analysis of the country in its relevant macroeconomic aspects, to reach the focus of the reference product sector of the company. Characteristics and dimension of the sector, trends, business potential, analysis of the competitors and of their positioning are the cornerstones of the analysis, on which the company’s entry and enhancement strategy should be based.